1930 Marquette Phaeton
The so-called “companion makes” were children of the 1920s, models re-branded to sell in a different market segment. The most famous is Oakland’s less-expensive Pontiac, which was so successful that it overtook its parent. Most, however, were transitory, like Paige’s Jewett in 1922, the first of the genre; Edsel might be considered the last, the spawn of both Ford and Mercury.
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The so-called “companion makes” were children of the 1920s, models re-branded to sell in a different market segment. The most famous is Oakland’s less-expensive Pontiac, which was so successful that it overtook its parent. Most, however, were transitory, like Paige’s Jewett in 1922, the first of the genre; Edsel might be considered the last, the spawn of both Ford and Mercury.