Advertising Poster Mossant Hats Leonetto Cappiello

Original vintage stone lithograph advertising poster for gentleman's hats Mossant. Fun design by Leonetto Cappiello showing a row of elegantly claded arms holding out Mossant hats in greeting on a bright yellow background. Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Cheret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm. Acceptable condition, water staining on top right corner, tear and punched dents, creasing, backed on old linen. Country of issue: France, designer: Leonetto Cappiello, size (cm): 159x117.5, year of printing: 1938.