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LOT 0646

Beatles 1969 Abbey Road In-Store Display

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Hugely appealing original in-store promotional display for the Apple Records release of the Beatles’ eleventh studio album, Abbey Road. This elaborate cardboard display stands approximately 5.5´ feet in height and consists of three main sections: an upwardly curving black base with ‘cracked’ street arrows pointing to a middle compartment with front and side panels featuring “The Beatles” and adjacent Apple Records logos in bright green. The uppermost section shows Iain Macmillan’s iconic image of the Beatles strolling across Abbey Road, with each member die-cut to present a very appealing 3-D effect. The top section also has the original fold-out cardboard backing, which is supported by a replacement plastic pole. In very good to fine condition, with light scattered wear to lower sections, with uppermost section bearing some creases and small edge tears.
This wholly impressive Abbey Road display, complete with the rare original base section and designed to hold up to two dozen albums, was distributed exclusively to select record stores across America to coincide with the album’s highly anticipated release date of October 1, 1969. Due to the fragility of this promotional display, as is the case with other similar oversized and multipart displays of the era, these Beatles displays were usually discarded by record outlets because of their size, with the few that survived generally the result of being rescued by fans. The likelihood of recovering examples, especially one in such attractive condition and featuring all three main display sections, is incredibly rare—a hugely visual and highly collectible Abbey Road centerpiece.

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Time, Location
04 Dec 2019
USA, Boston, MA
Auction House
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[ translate ]

Hugely appealing original in-store promotional display for the Apple Records release of the Beatles’ eleventh studio album, Abbey Road. This elaborate cardboard display stands approximately 5.5´ feet in height and consists of three main sections: an upwardly curving black base with ‘cracked’ street arrows pointing to a middle compartment with front and side panels featuring “The Beatles” and adjacent Apple Records logos in bright green. The uppermost section shows Iain Macmillan’s iconic image of the Beatles strolling across Abbey Road, with each member die-cut to present a very appealing 3-D effect. The top section also has the original fold-out cardboard backing, which is supported by a replacement plastic pole. In very good to fine condition, with light scattered wear to lower sections, with uppermost section bearing some creases and small edge tears.
This wholly impressive Abbey Road display, complete with the rare original base section and designed to hold up to two dozen albums, was distributed exclusively to select record stores across America to coincide with the album’s highly anticipated release date of October 1, 1969. Due to the fragility of this promotional display, as is the case with other similar oversized and multipart displays of the era, these Beatles displays were usually discarded by record outlets because of their size, with the few that survived generally the result of being rescued by fans. The likelihood of recovering examples, especially one in such attractive condition and featuring all three main display sections, is incredibly rare—a hugely visual and highly collectible Abbey Road centerpiece.

Format:Display

[ translate ]
Estimate
Unlock
Time, Location
04 Dec 2019
USA, Boston, MA
Auction House
Unlock