Miss Rosa et Jehan by Alfred Choubrac (France, 1890)
Miss Rosa et Jehan by Alfred Choubrac (France, 1890) 32.75" x 47.2" Advertising Poster
In the early 1870s, the Choubrac brothers and Jules Chéret (known as "the father of the modern poster") reduced the cost of colour lithography introducing technical advances. Additionally, in 1881 restrictions on bill-posting (affichage) were lifted and eased state control of the media in France.[4][5] In 1884, the Paris city council started to rent out surfaces belonging to the municipality, paving the way for a rapid increase in the production and distribution of advertising posters. Posters with clear colours and dashing images appeared all over town during the vibrant spirit of the Belle Époque.[4]
They worked mainly with the printing press F. Appel. Later, Léon and Alfred created the Ateliers Choubrac, one time hosted by the printing press G. Massias, 17 passage Daudin, one of the first graphic design agencies in Paris, operating their prints on a lithographic press. Around 1898, the name of the Atelier was associated with the name of Imprimerie Bourgerie Cie, 83 rue du Faubourg, St Denis in Paris.[6]
Alfred Choubrac specialized in posters for shows in the Parisian night-life scene of the Belle Époque, for places such as the Théâtre des Variétés, Théâtre du Châtelet, Folies Bergère, Opéra comique, Moulin rouge, Casino de Paris, the Eldorado, the Circus Fernando.[7] With Chéret and Toulouse-Lautrec, amongst others, Choubrac was among the most important poster artist of his time.[8] His most famous poster is that of Au Joyeux Moulin Rouge, based on the popular Parisian nightclub Moulin Rouge.
Condition: Overall displays in Great condition.
Reserve: $849.99
Shipping:
Domestic: Flat-rate of $22.00 to anywhere within the contiguous U.S.
International: Foreign shipping rates are determined by destination.
Combined shipping: Please ask about combined shipping for multiple lots before bidding.
Location: This item ships from California
Your purchase is protected:
Photos, descriptions, and estimates were prepared with the utmost care by a fully certified expert and appraiser. All items in this sale are guaranteed authentic.
In the rare event that the item did not conform to the lot description in the sale, Jasper52 specialists are here to help. Buyers may return the item for a full refund provided you notify Jasper52 within 5 days of receiving the item.
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Miss Rosa et Jehan by Alfred Choubrac (France, 1890) 32.75" x 47.2" Advertising Poster
In the early 1870s, the Choubrac brothers and Jules Chéret (known as "the father of the modern poster") reduced the cost of colour lithography introducing technical advances. Additionally, in 1881 restrictions on bill-posting (affichage) were lifted and eased state control of the media in France.[4][5] In 1884, the Paris city council started to rent out surfaces belonging to the municipality, paving the way for a rapid increase in the production and distribution of advertising posters. Posters with clear colours and dashing images appeared all over town during the vibrant spirit of the Belle Époque.[4]
They worked mainly with the printing press F. Appel. Later, Léon and Alfred created the Ateliers Choubrac, one time hosted by the printing press G. Massias, 17 passage Daudin, one of the first graphic design agencies in Paris, operating their prints on a lithographic press. Around 1898, the name of the Atelier was associated with the name of Imprimerie Bourgerie Cie, 83 rue du Faubourg, St Denis in Paris.[6]
Alfred Choubrac specialized in posters for shows in the Parisian night-life scene of the Belle Époque, for places such as the Théâtre des Variétés, Théâtre du Châtelet, Folies Bergère, Opéra comique, Moulin rouge, Casino de Paris, the Eldorado, the Circus Fernando.[7] With Chéret and Toulouse-Lautrec, amongst others, Choubrac was among the most important poster artist of his time.[8] His most famous poster is that of Au Joyeux Moulin Rouge, based on the popular Parisian nightclub Moulin Rouge.
Condition: Overall displays in Great condition.
Reserve: $849.99
Shipping:
Domestic: Flat-rate of $22.00 to anywhere within the contiguous U.S.
International: Foreign shipping rates are determined by destination.
Combined shipping: Please ask about combined shipping for multiple lots before bidding.
Location: This item ships from California
Your purchase is protected:
Photos, descriptions, and estimates were prepared with the utmost care by a fully certified expert and appraiser. All items in this sale are guaranteed authentic.
In the rare event that the item did not conform to the lot description in the sale, Jasper52 specialists are here to help. Buyers may return the item for a full refund provided you notify Jasper52 within 5 days of receiving the item.
Estimate
Time, Location
Auction House
