Sport Poster Levi's Moscow 1980 Olympics North America

Original vintage sport poster published by Levi Strauss for the 1980 Moscow Summer Olympic Games featuring a great artwork depicting a sliding red skier with the globe behind highlighting the North American continent. This poster is part of a series of six posters commissioned by Levi's, the San Francisco blue-jeans manufacturer, to promote their official sponsor status of the US team for the 1980 Olympic Games. The campaign was titled “Levi’s Olympic Opportunity Sweepstakes" and each poster emphasized the sport associated with one of the six continents: Skiing (North America); Gymnastics (Asia); Swimming (Australia); Track & Field (Africa); Soccer (South America); Cycling (Europe). However, when the USSR invaded Afghanistan in the 1979, President Carter cancelled the US participation in the Moscow Olympics as a protest and Levi Strauss, hence unable to provide apparel to the members of the US team, decided to abandon the campaign and withdrawn the posters because of the US boycott of the games. Condition: Excellent condition. Country of printing: USA, designer: Michael Gibson, size (cm): 61x46, year of printing: 1979.