Vintage VESS WHISTLE Soda Litho On Metal Sign

Vintage metal WHISTLE sign. Sign reads as THIRSTY? JUST WHISTLE, IN BOTTLES ONLY, REG US PAT OFF, UP-TO-DATE ADV CO. CANISTEO NY. Wear is consistent with age and exposure. Measures approx 27.75 inches w, 9.75 inches long. Vess Soda is a brand of soft drink manufactured and distributed primarily in the St Louis, Missouri, United States metropolitan area and recently in Canada through Dollarama and Giant Tiger locations. The company was founded in 1916. At the height of its popularity, Vess had bottling plants in several locations including Asheville, North Carolina, Lafayette, Indiana, Anderson, Indiana and Cincinnati, Ohio. It is now owned by Cott Beverages. Sylvester Jones was the principal founder, who developed the VESS trademark from his nickname. Whistle Orange Soda was introduced in 1925, with the Vess logo on the other soda flavors. The Stock Market Crash of 1929 left the company in bad financial shape. The business was sold to Donald Schneeberger. Schneeberger was considered a genius at