A leaf from a book or booklet printed in...
A leaf from a book or booklet printed in British Mandate Palestine, circa 1930s, with Hebrew advertisements on both sides. One side is a full-page illustrated advertisement for REO buses, made by the REO Motor Car Company of Lansing, Michigan, USA, with the slogan “REO buses save and earn money!”. It includes drawings of the bus chassis, axle and engine and the “Gold Crown” engine specifications. The distributor was the REO Company for Eretz Israel (the Skorohod brothers, Dudin & Holland, Salame Road, Tel Aviv), with branches in Haifa and on Mamilla Street, Jerusalem. The reverse carries advertisements for Bank Kupat Am Eretz Israel (founded 1918, registered capital 50,000 Palestine Pounds), for Kaspi, Daskin & Kaplan, general agents of the General Accident insurance company, and for the “Sefer” printing house, 78 Jaffa–Tel Aviv Road. REO buses were among the main vehicles of the early Jewish bus cooperatives in Mandate Palestine.
Condition: Fair. Paper toning, chipped and torn edges, and small losses at the margins. The text and illustrations are fully legible.
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A leaf from a book or booklet printed in British Mandate Palestine, circa 1930s, with Hebrew advertisements on both sides. One side is a full-page illustrated advertisement for REO buses, made by the REO Motor Car Company of Lansing, Michigan, USA, with the slogan “REO buses save and earn money!”. It includes drawings of the bus chassis, axle and engine and the “Gold Crown” engine specifications. The distributor was the REO Company for Eretz Israel (the Skorohod brothers, Dudin & Holland, Salame Road, Tel Aviv), with branches in Haifa and on Mamilla Street, Jerusalem. The reverse carries advertisements for Bank Kupat Am Eretz Israel (founded 1918, registered capital 50,000 Palestine Pounds), for Kaspi, Daskin & Kaplan, general agents of the General Accident insurance company, and for the “Sefer” printing house, 78 Jaffa–Tel Aviv Road. REO buses were among the main vehicles of the early Jewish bus cooperatives in Mandate Palestine.
Condition: Fair. Paper toning, chipped and torn edges, and small losses at the margins. The text and illustrations are fully legible.
Reserve
Time, Location
Auction House
