A.M. Cassandre (Adolphe Jean-Marie Mouron) 1901–1968 RAI / Amsterdam (Rare vintage poster)
Caption Brief: Amsterdam’s annual auto show is sponsored by “De Rijwel & Automobile Industrie” (Bicycle and Car Industry). Typically, as is the case here, the name appears as the acronym “RAI” and dates from the time when the two means of transport were inextricably combined. After 1906, only cars were exhibited at this large-scale and well-known event. “For Cassandre, this motor show . . . wasn’t a pretext to exalt the automotive machine. It acts as a statement, from where the importance of the theme can be seen at a glance: the stylized profile plays with an accessory and the headlight becomes a monocle” (Cassandre/BN, p. 71). One of the rarest of all Cassandre images.
1929
44 h × 31½ w in (112 × 80 cm)
Van Ditmar, Rotterdam
Provenance: Collection of William Crouse
Exhibited: Art Deco: The Golden Age of Illustration, 31 August 2025 - 29 March 2026, Sarasota Art Museum, Florida
Condition: Cond B+: with creases, wear, edge tears, and wear and touch-ups to fold lines. Work has not been examined out of frame but is fully visible. Framed behind acrylic measuring 48.25 × 35.5 inches.
Literature: The Art Deco Poster, Crouse, p. 67; Cassandre/BN, p. 71; Mouron, Pl. 20; Le Coultre, p. 256; Cassandre/Suntory, 14; PAI-LV, 219
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Caption Brief: Amsterdam’s annual auto show is sponsored by “De Rijwel & Automobile Industrie” (Bicycle and Car Industry). Typically, as is the case here, the name appears as the acronym “RAI” and dates from the time when the two means of transport were inextricably combined. After 1906, only cars were exhibited at this large-scale and well-known event. “For Cassandre, this motor show . . . wasn’t a pretext to exalt the automotive machine. It acts as a statement, from where the importance of the theme can be seen at a glance: the stylized profile plays with an accessory and the headlight becomes a monocle” (Cassandre/BN, p. 71). One of the rarest of all Cassandre images.
1929
44 h × 31½ w in (112 × 80 cm)
Van Ditmar, Rotterdam
Provenance: Collection of William Crouse
Exhibited: Art Deco: The Golden Age of Illustration, 31 August 2025 - 29 March 2026, Sarasota Art Museum, Florida
Condition: Cond B+: with creases, wear, edge tears, and wear and touch-ups to fold lines. Work has not been examined out of frame but is fully visible. Framed behind acrylic measuring 48.25 × 35.5 inches.
Literature: The Art Deco Poster, Crouse, p. 67; Cassandre/BN, p. 71; Mouron, Pl. 20; Le Coultre, p. 256; Cassandre/Suntory, 14; PAI-LV, 219
Estimate
Time, Location
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