Achille Lucien Mauzan 1883–1952 Naranja Bilz vintage poster
Caption Brief: Achille Lucien Mauzan, one of the most prolific poster artists of the Art Deco era, created this whimsical advertisement for Naranja Bilz during his years in Buenos Aires, where he relocated in 1927 and founded his own publishing house, Affiches Mauzan, whose Florida Street address appears printed on the poster itself. Bilz, the fantasy-flavored soft drink invented in Germany by Friedrich Eduard Bilz at the turn of the century, became a staple across South America, and Mauzan's playful anthropomorphized oranges—cast here as a beaming bride and groom cradling their citrus "newborn"—exemplify the humor and vivid color that made his advertising work so distinctive throughout his 2,000-plus poster career. The tagline "El matrimonio más feliz del año" ("The happiest marriage of the year") turns a simple orange soda into a charming visual pun on fruit, family, and fizz.
c. 1929
40⅞ h × 60 w in (104 × 152 cm)
Affiches Mauzan, Florida
Provenance: Collection of William Crouse
Condition: Cond B+: with touched-up tears, creases, and overpainted losses.
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Time, Location
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Caption Brief: Achille Lucien Mauzan, one of the most prolific poster artists of the Art Deco era, created this whimsical advertisement for Naranja Bilz during his years in Buenos Aires, where he relocated in 1927 and founded his own publishing house, Affiches Mauzan, whose Florida Street address appears printed on the poster itself. Bilz, the fantasy-flavored soft drink invented in Germany by Friedrich Eduard Bilz at the turn of the century, became a staple across South America, and Mauzan's playful anthropomorphized oranges—cast here as a beaming bride and groom cradling their citrus "newborn"—exemplify the humor and vivid color that made his advertising work so distinctive throughout his 2,000-plus poster career. The tagline "El matrimonio más feliz del año" ("The happiest marriage of the year") turns a simple orange soda into a charming visual pun on fruit, family, and fizz.
c. 1929
40⅞ h × 60 w in (104 × 152 cm)
Affiches Mauzan, Florida
Provenance: Collection of William Crouse
Condition: Cond B+: with touched-up tears, creases, and overpainted losses.
Estimate
Time, Location
Auction House
