American Gas. ca. 1945.

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American Gas. ca. 1945.
Bernhard exchanges his Jugendstil aesthetic for a streamlined American look in this advertisement for American Oil Company, better known as Amoco. Bernhard emigrated to the United States in 1922; he quickly found that his style was too advanced for American tastes and struggled to get his footing. Finally, in the late '20s, he caught his design stride with the consortium Contempora and began producing advertisements for a number of companies, including Amoco. He created the company's logo and, for nineteen years, he designed one 24-sheet poster each month, alongside other materials. In this unsigned work, Bernhard proves that being "the best of the regulars" is still a success.

Size: 26 3/8 x 42 3/4 in./67 x 108.7 cm
Condition: A.
Reference: PAI-LXXXII, 162
Key Words: Modern; Automobiles; American