André François (Farkas) 1915–2005 Modiano vintage poster
Caption Brief: This early Modiano advertisement was created by the Austro-Hungarian-born artist who would later achieve fame as André François, though at the time he signed his given name, Farkas. Modiano itself began in 1868 in Trieste under founder Saul David Modiano, initially producing cigarette rolling papers before growing into playing cards and stationery, and the company became known for commissioning striking graphic posters from artists across Central Europe during this period. François went on to study under the celebrated poster designer Cassandre in Paris, becoming a French citizen and one of the 20th century's most admired illustrators, contributing regularly to The New Yorker and Punch—making this early Modiano piece a rare glimpse of his work before that renown.
1932
39½ h × 27½ w in (100 × 70 cm)
Grafiche Modiano, Trieste
Provenance: Collection of William Crouse
Condition: Cond A-: with wear to edges, a few faint pinpoints of foxing, and minor repaired tears.
Estimate
Time, Location
Auction House
Caption Brief: This early Modiano advertisement was created by the Austro-Hungarian-born artist who would later achieve fame as André François, though at the time he signed his given name, Farkas. Modiano itself began in 1868 in Trieste under founder Saul David Modiano, initially producing cigarette rolling papers before growing into playing cards and stationery, and the company became known for commissioning striking graphic posters from artists across Central Europe during this period. François went on to study under the celebrated poster designer Cassandre in Paris, becoming a French citizen and one of the 20th century's most admired illustrators, contributing regularly to The New Yorker and Punch—making this early Modiano piece a rare glimpse of his work before that renown.
1932
39½ h × 27½ w in (100 × 70 cm)
Grafiche Modiano, Trieste
Provenance: Collection of William Crouse
Condition: Cond A-: with wear to edges, a few faint pinpoints of foxing, and minor repaired tears.
Estimate
Time, Location
Auction House
