B&B Italia - Mario Bellini - Camaleonda - Sofa (4) - Plastic, Velvet, Wood
CHAMELEONDA: THE MOST DESIRED!
As Bellini himself says: “Camaleonda is a neologism that I invented in 1970 by crossing two words: the name of that extraordinary animal which is the chameleon capable of adapting to the environment in which it finds itself and the word wave which indicates the curves of sea and desert. Both of these words describe the form and function of this session. ”
Camaleonda, the system designed by Mario Bellini in 1970 has become an authentic icon of Italian design over the years.
Presented to the public in 1970, Camaleonda has spanned 5 decades of design history as an absolute protagonist. Designed by Mario Bellini, this modular sofa defined the aesthetics of interior design of an era thanks to its great success with the public and critics .
Camaleonda is extraordinary mainly in its aesthetic characteristics and versatility. The generous polyurethane padding that forms the characteristic capitonné, obtained through the innovative system of cables, hooks and rings designed by Bellini, which guarantees its appearance and modularity. In fact, thanks to tie rods and rings, the modules can be detached and recombined as desired, allowing the sofa to adapt to the evolving tastes and dynamic needs of those who use it.
The founding characteristic of Camaleonda is its almost infinite modularity, a geometric nature that allows each element to become a sort of gigantic pixel through which to define your home environment. By hooking and unhooking seats, backrests and armrests you can enjoy the luxury to change your mind as many times as you want, moving and redesigning the space.
The generous composition presented in this auction is composed of well
4 large modules - Dimensions in cm Height 68 - Width 96 - Depth 96
The sofa was taken over from a holiday home in Sardinia where it was used very little.
All the upholstery has now been totally renewed and covered in elegant blue cotton velvet of excellent quality.
The conditions of use are therefore excellent, like new.
The structure and padding are solid, robust and perfectly functional.
Signs of aging can only be seen on the original bottom panels which have not been touched to testify to their originality.
Lanyard rings and hooks are complete.
A curiosity is given by the fact that there are original B&B and C&B Camaleonda Bellini labels under 2 modules. This means that the sofa was produced precisely at the moment of transition between the two company brands and exactly in 1970, the year of first production of this model.
Original B&B and C&B Camaleonda Bellini labels present under 2 modules.
"Design Radicale" includes transport insurance for Italy/Europe in the shipping costs indicated.
For "rest of the world" shipping the cost is indicative. We will formulate a quote once the auction is over according to the destination.
The same designer, Mario Bellini, of Camaleonda said: "At the threshold of the 70s, padded domestic furnishings were still mostly stagnant between tired variations of historical typologies and elitist radical-provocative escapes forward, which - although stimulating - were hardly capable of call into question the relationship between the evolution of new behaviors in the domestic space and the types of furniture then available on the market".
Camaleonda, therefore, is not a simple sofa, but the symbol of a change. Of transformation, of the transition from one era to the next.
Mario Bellini is an architect and designer known throughout the world. He received the Compasso d'Oro Award eight times and 25 of his works are in the permanent collection of the Mo. MA in New York, which dedicated a retrospective to him in 1987. He was director of the magazine Domus (1985-1991) . He has designed numerous art and architecture exhibitions both in Italy and abroad, among the latest those at Palazzo Reale with Giotto's masterpieces (2016) and at the Museo del '900 dedicated to Margherita Sarfatti (2018-2019) . In 2015 the Milan Triennale awarded him the Gold Medal for Lifetime Achievement for Architecture and in 2017 dedicated a retrospective exhibition to him. Since 1980, he has dedicated himself mainly to architecture. The buildings designed and built include the Portello District of Fiera Milano, the Villa Erba Exhibition and Conference Center in Cernobbio (Como) , the Tokyo Design Center in Japan, the America Headquarters of Natuzzi in the United States, the National Gallery of Victoria in Melbourne, the Deutsche Bank Headquarters in Frankfurt, the History Museum of the City of Bologna, the building for the Department of Islamic Arts at the Louvre in Paris, and the new Congress Center in Milan, the largest in Europe. The T3 international Airterminal was recently completed in Rome-Fiumicino, while the new Headquarters of Generali Group in Trieste has just been inaugurated. The projects currently underway are the New Polytechnic School of Genoa (2006-2020) , a vast hotel and residential structure on Virgin Gorda Island in the British Virgin Islands (2018-2020) and the new RAI headquarters in Milan (2018-2020) . It has several projects under study, including the "Bin-County Project", a new city for entertainment, sport and culture in the Harbin district of China (2018-2023) and a large sports, cultural complex and residential “Oasis” in the Gulf countries (2014-2022) .
B&B
The company was founded in 1966 by the already well-known Cesare Cassina, of the family that owns the company of the same name, and by the younger Piero Ambrogio Busnelli as C&B (Cassina & Busnelli) with the idea of using the most innovative technologies to obtain a production wider[4] in a period in which furniture production is still linked to craftsmanship.
In the sixties, through the injection molding technology discovered in London by Busnelli,[2] various furnishing elements were produced such as Up without a frame (design Gaetano Pesce) , Coronado (design Afra and Tobia Scarpa) with just two screws assemble, Lombrico (design Marco Zanuso) and Amanta (Mario Bellini) . In 1966 the company developed, in collaboration with a representative of Bayer[2] , the technology of cold polyurethane foamed in molds and applied it to the production of upholstered furniture. Coronado by Afra and Tobia Scarpa is the first upholstered product to use this technology. In 1969 he created Serie Up with the designer Gaetano Pesce, the first collection of vacuum-packed armchair seats capable of obtaining, in its maximum contraction, up to 90% less volume.
B&B Italia - from the seventies to 2000
1972 saw the launch of the Le Bambole product, with a design by Mario Bellini and awarded the Compasso d'Oro the same year, with an advertising campaign by Oliviero Toscani featuring Andy Warhol's muse, Donna Jordan, in jeans, legs with heels in the air and topless. [2] [3] Busnelli commissioned a young Renzo Piano, then twenty-three years old associated with Richard Rogers, to design the B&B Italia headquarters in Novedrate. The building, completed in 1973, consists of a unit suspended inside a tubular steel and glass structure that anticipates the architecture of the famous Center Pompidou in Paris, subsequently designed by the same architects. [2] [5]
In 1973 Busnelli took over Cassina's shares[2] and changed the company's name to B&B Italia (where the first B, he said almost jokingly, indicated the banks that had given him help in the initiative) . [2] In 1974 the Sisamo wardrobe was designed, the first wardrobe with a patented opening system with coplanar doors which in 1984 won the Compasso d'oro award, which was won again in 1987 for the Sity seating system designed by Antonio Citterio and, in the following, it is awarded to the company "for the constant integration work carried out in order to combine the values of technical-scientific research with those necessary for the functionality and expressiveness of the products".
In that period, Piero ("Pierino") Busnelli was joined by the first of his sons, Giorgio (just over twenty years old) , later Giancarlo also joined the company in 1976 and Emanuele in 1991. [2] Precisely in 1991, when the company entered into a joint venture with Costa Crociere for the furnishing of ships (Pierino Busnelli, who will pass away at the age of 88 in January 2014, wanted to deal with this directly) ,[5] Giorgio took over the management of the company, starting the internationalization phase. [2]
2000s and 2010s
In 2003, 51. 4% of B&B Italia (which has JP Morgan as advisor) was sold to the Opera fund, a start-up in the sector. [6] While the Busnelli brothers focused on the research center, the management of the company went to a new team of managers with results that Giorgio Busnelli would later define as "questionable": [6] in eight years three directors and eighteen managers changed while the requests of cost reduction. So in 2011 (the third generation has already entered the company with Massimiliano, Giorgio's son) [2] the Busnellis bought back what they had sold for around sixty million and returned to having control of the company.
In the years 2011-2012, Husk was born, the family of seats designed by Patricia Urquiola and Tobi-Hishi, designed by Barber & Osgerby, after the previously created Bend-Sofa also by Urquiola and the Shelf. X bookcase by Naoto Fukasawa[2] . In March 2012 the company acquired 25% of Moooi, a Dutch design company founded by Marcel Wanders and Casper Vissers and specialized in furnishing accessories and lighting. [7]
After having rejected offers from two multinationals (the Knoll group, listed on Wall Street, and Haworth, owner of Poltrona Frau, Cassina and Cappellini) ,[8] in June 2015 the Busnellis sold 80% of the capital of B&B Italia to the fund private equity) Investindustrial by Andrea Bonomi. [9] However, the management of the company remains in the hands of Giorgio Busnelli, a minority partner with his brother Emanuele. [9] In September 2016, B&B Italia entered the high-end kitchen segment by taking over 70% of...
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CHAMELEONDA: THE MOST DESIRED!
As Bellini himself says: “Camaleonda is a neologism that I invented in 1970 by crossing two words: the name of that extraordinary animal which is the chameleon capable of adapting to the environment in which it finds itself and the word wave which indicates the curves of sea and desert. Both of these words describe the form and function of this session. ”
Camaleonda, the system designed by Mario Bellini in 1970 has become an authentic icon of Italian design over the years.
Presented to the public in 1970, Camaleonda has spanned 5 decades of design history as an absolute protagonist. Designed by Mario Bellini, this modular sofa defined the aesthetics of interior design of an era thanks to its great success with the public and critics .
Camaleonda is extraordinary mainly in its aesthetic characteristics and versatility. The generous polyurethane padding that forms the characteristic capitonné, obtained through the innovative system of cables, hooks and rings designed by Bellini, which guarantees its appearance and modularity. In fact, thanks to tie rods and rings, the modules can be detached and recombined as desired, allowing the sofa to adapt to the evolving tastes and dynamic needs of those who use it.
The founding characteristic of Camaleonda is its almost infinite modularity, a geometric nature that allows each element to become a sort of gigantic pixel through which to define your home environment. By hooking and unhooking seats, backrests and armrests you can enjoy the luxury to change your mind as many times as you want, moving and redesigning the space.
The generous composition presented in this auction is composed of well
4 large modules - Dimensions in cm Height 68 - Width 96 - Depth 96
The sofa was taken over from a holiday home in Sardinia where it was used very little.
All the upholstery has now been totally renewed and covered in elegant blue cotton velvet of excellent quality.
The conditions of use are therefore excellent, like new.
The structure and padding are solid, robust and perfectly functional.
Signs of aging can only be seen on the original bottom panels which have not been touched to testify to their originality.
Lanyard rings and hooks are complete.
A curiosity is given by the fact that there are original B&B and C&B Camaleonda Bellini labels under 2 modules. This means that the sofa was produced precisely at the moment of transition between the two company brands and exactly in 1970, the year of first production of this model.
Original B&B and C&B Camaleonda Bellini labels present under 2 modules.
"Design Radicale" includes transport insurance for Italy/Europe in the shipping costs indicated.
For "rest of the world" shipping the cost is indicative. We will formulate a quote once the auction is over according to the destination.
The same designer, Mario Bellini, of Camaleonda said: "At the threshold of the 70s, padded domestic furnishings were still mostly stagnant between tired variations of historical typologies and elitist radical-provocative escapes forward, which - although stimulating - were hardly capable of call into question the relationship between the evolution of new behaviors in the domestic space and the types of furniture then available on the market".
Camaleonda, therefore, is not a simple sofa, but the symbol of a change. Of transformation, of the transition from one era to the next.
Mario Bellini is an architect and designer known throughout the world. He received the Compasso d'Oro Award eight times and 25 of his works are in the permanent collection of the Mo. MA in New York, which dedicated a retrospective to him in 1987. He was director of the magazine Domus (1985-1991) . He has designed numerous art and architecture exhibitions both in Italy and abroad, among the latest those at Palazzo Reale with Giotto's masterpieces (2016) and at the Museo del '900 dedicated to Margherita Sarfatti (2018-2019) . In 2015 the Milan Triennale awarded him the Gold Medal for Lifetime Achievement for Architecture and in 2017 dedicated a retrospective exhibition to him. Since 1980, he has dedicated himself mainly to architecture. The buildings designed and built include the Portello District of Fiera Milano, the Villa Erba Exhibition and Conference Center in Cernobbio (Como) , the Tokyo Design Center in Japan, the America Headquarters of Natuzzi in the United States, the National Gallery of Victoria in Melbourne, the Deutsche Bank Headquarters in Frankfurt, the History Museum of the City of Bologna, the building for the Department of Islamic Arts at the Louvre in Paris, and the new Congress Center in Milan, the largest in Europe. The T3 international Airterminal was recently completed in Rome-Fiumicino, while the new Headquarters of Generali Group in Trieste has just been inaugurated. The projects currently underway are the New Polytechnic School of Genoa (2006-2020) , a vast hotel and residential structure on Virgin Gorda Island in the British Virgin Islands (2018-2020) and the new RAI headquarters in Milan (2018-2020) . It has several projects under study, including the "Bin-County Project", a new city for entertainment, sport and culture in the Harbin district of China (2018-2023) and a large sports, cultural complex and residential “Oasis” in the Gulf countries (2014-2022) .
B&B
The company was founded in 1966 by the already well-known Cesare Cassina, of the family that owns the company of the same name, and by the younger Piero Ambrogio Busnelli as C&B (Cassina & Busnelli) with the idea of using the most innovative technologies to obtain a production wider[4] in a period in which furniture production is still linked to craftsmanship.
In the sixties, through the injection molding technology discovered in London by Busnelli,[2] various furnishing elements were produced such as Up without a frame (design Gaetano Pesce) , Coronado (design Afra and Tobia Scarpa) with just two screws assemble, Lombrico (design Marco Zanuso) and Amanta (Mario Bellini) . In 1966 the company developed, in collaboration with a representative of Bayer[2] , the technology of cold polyurethane foamed in molds and applied it to the production of upholstered furniture. Coronado by Afra and Tobia Scarpa is the first upholstered product to use this technology. In 1969 he created Serie Up with the designer Gaetano Pesce, the first collection of vacuum-packed armchair seats capable of obtaining, in its maximum contraction, up to 90% less volume.
B&B Italia - from the seventies to 2000
1972 saw the launch of the Le Bambole product, with a design by Mario Bellini and awarded the Compasso d'Oro the same year, with an advertising campaign by Oliviero Toscani featuring Andy Warhol's muse, Donna Jordan, in jeans, legs with heels in the air and topless. [2] [3] Busnelli commissioned a young Renzo Piano, then twenty-three years old associated with Richard Rogers, to design the B&B Italia headquarters in Novedrate. The building, completed in 1973, consists of a unit suspended inside a tubular steel and glass structure that anticipates the architecture of the famous Center Pompidou in Paris, subsequently designed by the same architects. [2] [5]
In 1973 Busnelli took over Cassina's shares[2] and changed the company's name to B&B Italia (where the first B, he said almost jokingly, indicated the banks that had given him help in the initiative) . [2] In 1974 the Sisamo wardrobe was designed, the first wardrobe with a patented opening system with coplanar doors which in 1984 won the Compasso d'oro award, which was won again in 1987 for the Sity seating system designed by Antonio Citterio and, in the following, it is awarded to the company "for the constant integration work carried out in order to combine the values of technical-scientific research with those necessary for the functionality and expressiveness of the products".
In that period, Piero ("Pierino") Busnelli was joined by the first of his sons, Giorgio (just over twenty years old) , later Giancarlo also joined the company in 1976 and Emanuele in 1991. [2] Precisely in 1991, when the company entered into a joint venture with Costa Crociere for the furnishing of ships (Pierino Busnelli, who will pass away at the age of 88 in January 2014, wanted to deal with this directly) ,[5] Giorgio took over the management of the company, starting the internationalization phase. [2]
2000s and 2010s
In 2003, 51. 4% of B&B Italia (which has JP Morgan as advisor) was sold to the Opera fund, a start-up in the sector. [6] While the Busnelli brothers focused on the research center, the management of the company went to a new team of managers with results that Giorgio Busnelli would later define as "questionable": [6] in eight years three directors and eighteen managers changed while the requests of cost reduction. So in 2011 (the third generation has already entered the company with Massimiliano, Giorgio's son) [2] the Busnellis bought back what they had sold for around sixty million and returned to having control of the company.
In the years 2011-2012, Husk was born, the family of seats designed by Patricia Urquiola and Tobi-Hishi, designed by Barber & Osgerby, after the previously created Bend-Sofa also by Urquiola and the Shelf. X bookcase by Naoto Fukasawa[2] . In March 2012 the company acquired 25% of Moooi, a Dutch design company founded by Marcel Wanders and Casper Vissers and specialized in furnishing accessories and lighting. [7]
After having rejected offers from two multinationals (the Knoll group, listed on Wall Street, and Haworth, owner of Poltrona Frau, Cassina and Cappellini) ,[8] in June 2015 the Busnellis sold 80% of the capital of B&B Italia to the fund private equity) Investindustrial by Andrea Bonomi. [9] However, the management of the company remains in the hands of Giorgio Busnelli, a minority partner with his brother Emanuele. [9] In September 2016, B&B Italia entered the high-end kitchen segment by taking over 70% of...
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Time, Location
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