Blaise Bron 1918–2004 Mobiloil vintage poster
Caption Brief: Long before Pop Art coalesced into a movement, this Swiss poster for Mobil Corporation was already speaking its visual language, built from a field of dots that wouldn't become iconic until artists picked up the technique roughly ten years later. Rooted in the polished, hyperreal tradition of Swiss commercial design that dominated mid-century advertising, the piece reads today less as a coincidence than as a genuine forerunner of Pop sensibility.
1952
50¼ h × 35⅝ w in (128 × 90 cm)
Provenance: Collection of William Crouse
Condition: Cond A: with a few minor touched-up edge tears.
Estimate
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Caption Brief: Long before Pop Art coalesced into a movement, this Swiss poster for Mobil Corporation was already speaking its visual language, built from a field of dots that wouldn't become iconic until artists picked up the technique roughly ten years later. Rooted in the polished, hyperreal tradition of Swiss commercial design that dominated mid-century advertising, the piece reads today less as a coincidence than as a genuine forerunner of Pop sensibility.
1952
50¼ h × 35⅝ w in (128 × 90 cm)
Provenance: Collection of William Crouse
Condition: Cond A: with a few minor touched-up edge tears.
Estimate
Time, Location
Auction House
