[CHICAGO]. Progress in Industrial Color and Protection

[CHICAGO]. Progress in Industrial Color and Protection at “A Century of Progress.” Chicago: American Asphalt Paint Co., 1933. Royal 8vo. Numerous illustrations in pochoir, showing the application of color to the modernistic exposition building, both interiors and exteriors, at the Chicago 1933 World’s Fair. Original publisher’s cream pictorial wrappers in pochoir and gilt (some separation along joint at foot). FIRST EDITION of this rare example of American pochoir printing illustrating the major components of the exhibit, highlighting Urban's color schemes. The director of the color scheme of the exposition was the architect Joseph Urban (1872–1933) who “created an expanse of beauty never seen anywhere.\. Twenty-eight colors were selected for the decoration of the buildings. The American Asphalt Paint Co. received the commission to “match Mr. Urban's difficult palette” in “the largest single paint contract of its type ever awarded\"."""