CODOGNATO, Plinio (1878-1940) FIAT SAVA Poster designed and signed...

CODOGNATO, Plinio (1878-1940)
FIAT SAVA

Poster designed and signed by Plinio Codognato (top left) for the financial promotion campaign for the sale of cars by installments, advertised by SAVA Società Anonima Vendita Autoveicoli (i.e. the financial branch of FIAT) with the slogan IT SELLS ON CREDIT THE CAR THAT YOU NEED. Measures 240x140 cm, applied on galvanized sheet metal, as was usually the case for large-sized posters, which were posted in mechanical workshops, but also in FIAT sales showrooms. Conditions C

Measures 240x140 cm, C conditions. Applied on galvanized sheet metal