Charles Loupot 1892–1962 St. Raphaël (vintage poster)
Caption Brief: This is Loupot’s first St. Raphaël bitters poster to feature a silhouette of the Eiffel Tower and two waiters, who would become the brand’s enduring trademark. Already present are the sharply contrasting figures, distinctive red-and-white palette, and playful imbalance of scale that would define the campaign for decades. In later versions, Loupot would progressively simplify and refine the pair, stripping away incidental detail in pursuit of an increasingly pure graphic image; here, however, the composition retains a greater sense of character and pictorial charm.
1937
45½ h × 61½ w in (116 × 156 cm)
Imp. Joseph-Charles, Paris
Provenance: Collection of William Crouse
Exhibited: Art Deco: The Golden Age of Illustration, 31 August 2025 - 29 March 2026, Sarasota Art Museum, Florida
Condition: Cond A-: with slightly attenuated red, creases and repaired tears. Work has not been examined out of frame but is fully visible. Framed behind acrylic measuring 52.25 × 68.375 × 1.5 inches.
Literature: The Art Deco Poster, Crouse, p. 192; Loupot/Zagrodzki, 103; Loupot, 84; Loupot/Forney, p. 141; Publicité, p. 70; PAI-LXXXIX, 278
Estimate
Time, Location
Auction House
Caption Brief: This is Loupot’s first St. Raphaël bitters poster to feature a silhouette of the Eiffel Tower and two waiters, who would become the brand’s enduring trademark. Already present are the sharply contrasting figures, distinctive red-and-white palette, and playful imbalance of scale that would define the campaign for decades. In later versions, Loupot would progressively simplify and refine the pair, stripping away incidental detail in pursuit of an increasingly pure graphic image; here, however, the composition retains a greater sense of character and pictorial charm.
1937
45½ h × 61½ w in (116 × 156 cm)
Imp. Joseph-Charles, Paris
Provenance: Collection of William Crouse
Exhibited: Art Deco: The Golden Age of Illustration, 31 August 2025 - 29 March 2026, Sarasota Art Museum, Florida
Condition: Cond A-: with slightly attenuated red, creases and repaired tears. Work has not been examined out of frame but is fully visible. Framed behind acrylic measuring 52.25 × 68.375 × 1.5 inches.
Literature: The Art Deco Poster, Crouse, p. 192; Loupot/Zagrodzki, 103; Loupot, 84; Loupot/Forney, p. 141; Publicité, p. 70; PAI-LXXXIX, 278
Estimate
Time, Location
Auction House
