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LOT 0258

Designer Unknown, Ronzoni. It's a BIG Thing in New York, 1991.

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Designer Unknown

Ronzoni. It's a BIG Thing in New York. 1991.

Photo-offset poster on display board.

In 1991, the Ronzoni Pasta Company aired television commercials featuring the famous tagline "Ron-Zoni is so good, it's New York's number one pasta" alongside the Statue of Liberty, touting that that pasta had been around nearly as long as the monument. This is another example of Ronzoni's 1991 campaign comparing the pasta to larger-than-life NY architectural icons - here, the long boxes of spaghetti as the Twin Towers.

22 x 21 in. (55.75 x 53.25 cm.) Hershey Foods Corporation.

Additional Details

Condition: Please contact the Specialist for the auction to request a condition report.

Condition reports and additional images are provided as a courtesy and should be used by you to aid in the formation of your own opinion regarding condition. All material is sold subject to Swann's standard Terms and Conditions of Sale as published in our catalogues and posted on our website, and include the following terms: (1) all property is sold "as-is"; and (2) works cannot be returned on the basis of condition.

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$100,000.00
27% up to
$1,000,000.00
17% above
$1,000,000.00

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Time, Location
USA, New York, NY
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[ translate ]

Designer Unknown

Ronzoni. It's a BIG Thing in New York. 1991.

Photo-offset poster on display board.

In 1991, the Ronzoni Pasta Company aired television commercials featuring the famous tagline "Ron-Zoni is so good, it's New York's number one pasta" alongside the Statue of Liberty, touting that that pasta had been around nearly as long as the monument. This is another example of Ronzoni's 1991 campaign comparing the pasta to larger-than-life NY architectural icons - here, the long boxes of spaghetti as the Twin Towers.

22 x 21 in. (55.75 x 53.25 cm.) Hershey Foods Corporation.

Additional Details

Condition: Please contact the Specialist for the auction to request a condition report.

Condition reports and additional images are provided as a courtesy and should be used by you to aid in the formation of your own opinion regarding condition. All material is sold subject to Swann's standard Terms and Conditions of Sale as published in our catalogues and posted on our website, and include the following terms: (1) all property is sold "as-is"; and (2) works cannot be returned on the basis of condition.

Buyer's Premium
32% up to
$100,000.00
27% up to
$1,000,000.00
17% above
$1,000,000.00

[ translate ]
Estimate
Unlock
Reserve
Unlock
Time, Location
USA, New York, NY
Auction House
Unlock