Disneyland/Disneyana (20th Century)

Mickey Mouse Cone Coupons Group of 4 (Walt Disney, c. 1933). In the early days of Disney's expanding empire, Kay Kamen, a visionary in licensing and marketing, innovated a delightful promotion that intertwined Mickey Mouse with the joy of ice cream. The Mickey Mouse Cone Coupons, born from this creative endeavor, offered children the sweet treat of Southern Dairies Ice Cream at local Mickey Mouse Clubs. Launched in 1933, this campaign not only boosted Mickey Mouse's popularity but also promoted Southern Dairies Ice Cream, intertwining the magic of Disney with the pleasure of ice cream. Among these promotional treasures are four exceptional cone coupons—three purple and one green, each a testament to the ingenuity of early Disney marketing. Graded and encapsulated by PMG, with the green coupon rated at 58 and the purple ones at 58, 55, and 63, these coupons are not just collectibles but rare precursors to the modern Disney Dollar, offering a glimpse into the innovative promotional strategies of Disney's past. In Fine condition, they represent a unique opportunity to own a piece of Disney history. HID09710052018 © 2024 Heritage Auctions | All Rights Reserved