Docteur Rasurel. ca. 1911.

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Docteur Rasurel. ca. 1911.
Docteur Rasurel was a line of thermal underwear, union suits, and other warming textiles for the home. Cappiello designed five posters for the brand; this one and a 1906 design (see PAI-XLIX, 153) each shows an ideal family gathering which only seems to be lacking the slogan, “’The family that wears long-johns together, stays together.’ Cappiello shows that he could always manage to find an interesting angle, whether he showed the clan striding determinedly into the future or striking a pose for a family undergarment portrait to leave for posterity” (Cappiello/Rennert, p. 95). Rare!

Size: 46 x 60 3/4 in./116.7 x 154.5 cm
Condition: B+/ Slight tears at folds.
Printer: Imp. P. Vercasson, Paris
Reference: Cappiello/Rennert, 108; PAI-IX, 20
Key Words: Art Nouveau; Artist: Cappiello; Fashion