Dominion Automobile Association DAA Sign

Made in Canada. 1969. Double-sided painted metal (DSPM). Manufactured as an official approval marker for verified hotels, motels, and automotive repair garages across Canada. The Dominion Automobile Association (DAA) was founded in 1948 as a major competitor to the Canadian Automobile Association (CAA). The DAA provided emergency roadside service, travel routing, and hotel guides to motorists. Signs reading "recommended" were distributed to premier roadside motels, diners, and mechanics that met the association's standards, acting as a trusted seal of quality for families traveling on Canada's expanding highway networks. Marked, "PROPERTY OF DOMINION AUTOMOBILE ASSOC. W.M.S. 69 MADE IN CANADA" lower border on one side. 21.75" x 23.5". Authenticated by The Authentication Company (TAC #501894). All items are guaranteed authentic by Miller & Miller Auctions. From the Barry Yorgason Collection.

Condition
Excellent colour and gloss. Faint vertical rice paper etching. One side with scuffs, fine scratches and nicks to field.