Federico Seneca 1891–1976 Modiano vintage poster
Caption Brief: "Fluorescent yet inviting, this glowing pasha, the Ottoman Empire's equivalent of a British lord, places his entire concentration on the rolling of the cigarette between his mitten-like fingers, giving the distinct impression that the only rolling paper worthy of such an indulgence is Modiano. It's a very rare and spectacular design—its curves feeding into yet more curves, its color scheme brash but not off-putting, and its brand name spelled out overhead very much in the manner of a neon sign. Additionally, Federico Seneca's art deco potentate calls to mind Turkish tobacco, a design choice that completely unifies the poster and justifies the use of fiery colors—colors that more than accurately echo the hues of smoldering tobacco" (The Art Deco Poster, Crouse, p. 217).
1929
50 h × 37¼ w in (127 × 95 cm)
Athenaeum, Budapest
Provenance: Collection of William Crouse
Exhibited: Art Deco: The Golden Age of Illustration, 31 August 2025 - 29 March 2026, Sarasota Art Museum, Florida
Condition: Cond A-: with creases, tears, and areas of discoloration to the margins. Work has not been examined out of frame but is fully visible. Framed behind acrylic measuring 56.75 × 44.25 inches.
Literature: The Art Deco Poster, Crouse, p. 216
Estimate
Time, Location
Auction House
Caption Brief: "Fluorescent yet inviting, this glowing pasha, the Ottoman Empire's equivalent of a British lord, places his entire concentration on the rolling of the cigarette between his mitten-like fingers, giving the distinct impression that the only rolling paper worthy of such an indulgence is Modiano. It's a very rare and spectacular design—its curves feeding into yet more curves, its color scheme brash but not off-putting, and its brand name spelled out overhead very much in the manner of a neon sign. Additionally, Federico Seneca's art deco potentate calls to mind Turkish tobacco, a design choice that completely unifies the poster and justifies the use of fiery colors—colors that more than accurately echo the hues of smoldering tobacco" (The Art Deco Poster, Crouse, p. 217).
1929
50 h × 37¼ w in (127 × 95 cm)
Athenaeum, Budapest
Provenance: Collection of William Crouse
Exhibited: Art Deco: The Golden Age of Illustration, 31 August 2025 - 29 March 2026, Sarasota Art Museum, Florida
Condition: Cond A-: with creases, tears, and areas of discoloration to the margins. Work has not been examined out of frame but is fully visible. Framed behind acrylic measuring 56.75 × 44.25 inches.
Literature: The Art Deco Poster, Crouse, p. 216
Estimate
Time, Location
Auction House
