Francis Bernard 1900–1979 Exposition de l’Habitation (Rare vintage poster)
Caption Brief: "During World War I, Jules-Louis Breton was France's Undersecretary of State for Inventions. A trained chemist, Breton had a number of interesting passions, one of which was a desire to make the lives of women more comfortable through advancements in science and technology. Thus in 1923 he launched a home appliance competition, gathering inventions from around the world that promised to elevate objects in the domestic sphere to a new level of modernity. This show proved so popular that the following year it included an array of diverse exhibitions and panels that covered all imaginable aspects of home life. In this very rare poster by Francis Bernard, we are tempted with the assertion that 'homes of the future will be made of metal; come view them today.' Behind the bare-bones silhouette of a simple dwelling, we see a close-up of welded steel, its rivets providing photomontage-level texture to the background" (The Art Deco Poster, Crouse, p. 112).
1929
61 h × 44⅞ w in (155 × 114 cm)
Éditions Paul-Martial, Paris
Provenance: Collection of William Crouse
Condition: Cond A-: with touched-up fold lines, minute edge losses, edge tears, and a few pinpoints of foxing.
Literature: The Art Deco Poster, Crouse, p. 112
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Time, Location
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Caption Brief: "During World War I, Jules-Louis Breton was France's Undersecretary of State for Inventions. A trained chemist, Breton had a number of interesting passions, one of which was a desire to make the lives of women more comfortable through advancements in science and technology. Thus in 1923 he launched a home appliance competition, gathering inventions from around the world that promised to elevate objects in the domestic sphere to a new level of modernity. This show proved so popular that the following year it included an array of diverse exhibitions and panels that covered all imaginable aspects of home life. In this very rare poster by Francis Bernard, we are tempted with the assertion that 'homes of the future will be made of metal; come view them today.' Behind the bare-bones silhouette of a simple dwelling, we see a close-up of welded steel, its rivets providing photomontage-level texture to the background" (The Art Deco Poster, Crouse, p. 112).
1929
61 h × 44⅞ w in (155 × 114 cm)
Éditions Paul-Martial, Paris
Provenance: Collection of William Crouse
Condition: Cond A-: with touched-up fold lines, minute edge losses, edge tears, and a few pinpoints of foxing.
Literature: The Art Deco Poster, Crouse, p. 112
Estimate
Time, Location
Auction House
