GRÜTLI BEER - c.1930
GRÜTLI BEER - c.1930
Attributed to Edouard BOLLAERT -
Rare original advertising artwork executed in gouache on heavy-grain paper. 34.4 x 26 cm. Anonymous.
In very good overall condition—
retaining all the vibrancy and freshness of its original pigments.
This original and dynamic work features a bottle and a glass of foaming beer in the foreground, with a set table in the background.
This visual choice perfectly illustrates the brand’s bold marketing move to encourage consumers to serve beer at the table in order to dethrone wine.
Created in the late 19th century by the prestigious Société Industrielle de Brasserie et Malterie de la Brasserie des Moulineaux (located in Issy-les-Moulineaux), Grütli beer owes its name to the famous Swiss meadow, a symbol of authenticity and tradition.
Hauts-de-Seine/Île-de-France
GRÜTLI BEER - c.1930
Attributed to Edouard BOLLAERT -
Rare original advertising artwork executed in gouache on heavy-grain paper. 34.4 x 26 cm. Anonymous.
In very good overall condition—
retaining all the vibrancy and freshness of its original pigments.
This original and dynamic work features a bottle and a glass of foaming beer in the foreground, with a set table in the background.
This visual choice perfectly illustrates the brand’s bold marketing move to encourage consumers to serve beer at the table in order to dethrone wine.
Created in the late 19th century by the prestigious Société Industrielle de Brasserie et Malterie de la Brasserie des Moulineaux (located in Issy-les-Moulineaux), Grütli beer owes its name to the famous Swiss meadow, a symbol of authenticity and tradition.
Hauts-de-Seine/Île-de-France
