George Petty (American, 1894-1975) Worth Hooking

George Petty (American, 1894-1975) Worth Hooking-Up With!, Old Gold Cigarettes advertisement, 1939 Watercolor on board 22 x 13-3x4 inches (55.9 x 34.9 cm) (image) Signed lower left: Petty PROVENANCE: Previously from the Estate of Charles Martignette. The present work is published with the caption: "When a girl like Betty Petty.....or a cigarette like Old Gold goes fishing for new friends, It's a pleasure to be caught!" The work appears on page 60 of The Classic Pin-Up Art of George Petty by Reid Stewart Austin, (Gramercy Books, 1997) and also appears on page 417 of The Art of Pin-Up by Dian Hanson with Louis K. Meisel and Sarahjane Blum (Taschen, 2014). HID03101062020 © 2026 Heritage Auctions | All Rights Reserved www.HA.comxTexasAuctioneerLicenseNotice

Condition
One faint pin dot to area of white negative space in lower right near boots. Wear and markings to margins of board in keeping with illustration and publishing process. Board overall: 26 x 19.5 inches Framed under acrylic. Framed Dimensions 31 X 23 Inches Heritage Auctions strongly encourages in-person inspection of items by the bidder. Statements by Heritage regarding the condition of objects are for guidance only and should not be relied upon as statements of fact, and do not constitute a representation, warranty, or assumption of liability by Heritage. All lots offered are sold "AS IS"