German 1935 Tierschutz-Kalender (Animal Welfare Calendar) Booklet

A printed booklet titled "Tierschutz-Kalender 1935, Herausgegeben vom Reichs-Tierschutzbund" (Animal Protection Calendar 1935, published by the Reich Animal Protection League). The cover illustration, signed "Carus" in the lower field, depicts two boys in uniform-style jackets and shorts seated outdoors with a dog and a goat kid, one boy feeding the dog from a piece of bread. The lettering is rendered in a bold blue Fraktur-style typeface.

The Reichs-Tierschutzbund was the national umbrella organization for animal welfare societies in Germany during the 1930s, and it issued annual illustrated calendars such as this one to promote humane treatment of animals among the general public and youth.

The Reichs-Tierschutzbund operated within the Nazi-era framework of coordinated (gleichgeschaltet) civic organisations, continuing a German tradition of institutional animal welfare advocacy that predated 1933 but was brought into line with state cultural policy under the NSDAP. Such calendars combined traditional humane-education messaging with imagery idealising German youth and rural life, reflecting the regime's broader use of animal protection rhetoric as part of its cultural and moral self-presentation. Animal welfare legislation was in fact expanded under Nazi rule, notably the 1933 Reichstierschutzgesetz, and publications like this served to popularise that policy among ordinary households and children.