Goldberg, North Pole Ice Cream Station presentation

Bertrand Goldberg
North Pole Ice Cream Station presentation board

USA, 1938
gelatin silver print mounted on board
30 h x 40 w in (76 x 102 cm)

The mobile North Pole ice cream store was a fully portable structure designed with a cantilevered roof and walls fastened to a truck chassis. Goldberg's intention was for this to be a portable store, serviced by a portable ice cream manufacturing ‰Û÷mother ship' which would sell ice cream in Chicago during the summer months and travel to Florida for the winter.

Provenance: Collection of Bertrand Goldberg | Thence by descent