Jacques and Pierre Bellenger Wybert (pastille) vintage poster
Caption Brief: This tonal graphic captures the soothing promise of the Wybert throat lozenge in elegantly simple terms—an oversized lozenge radiates a cooling sensation within the silhouette of a human figure, making the product's effect immediately, viscerally understood. The recipe was created in 1846 by Swiss physician Dr. Emile Wybert, who drew inspiration from Native Americans chewing liquorice root to ease sore throats, and the brand has since become so embedded in Dutch culture that "wybert" is one of the few sweet brand names to earn an entry in the official Dutch dictionary, the Dikke van Dale.
1934
62⅞ h × 47¼ w in (160 × 120 cm)
Damour-Editions, Paris
Provenance: Collection of William Crouse
Condition: Cond B+: with creases, repaired tears, touch-ups, wear to fold lines and minor losses.
Estimate
Time, Location
Auction House
Caption Brief: This tonal graphic captures the soothing promise of the Wybert throat lozenge in elegantly simple terms—an oversized lozenge radiates a cooling sensation within the silhouette of a human figure, making the product's effect immediately, viscerally understood. The recipe was created in 1846 by Swiss physician Dr. Emile Wybert, who drew inspiration from Native Americans chewing liquorice root to ease sore throats, and the brand has since become so embedded in Dutch culture that "wybert" is one of the few sweet brand names to earn an entry in the official Dutch dictionary, the Dikke van Dale.
1934
62⅞ h × 47¼ w in (160 × 120 cm)
Damour-Editions, Paris
Provenance: Collection of William Crouse
Condition: Cond B+: with creases, repaired tears, touch-ups, wear to fold lines and minor losses.
Estimate
Time, Location
Auction House
