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Le Coultre Reverso, Art Deco

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Le Coultre Reverso, Art Deco,

Brand: Jaeger-LeCoultre

Case Material: Steel, Stainless Steel

Case Shape: Square

Case Dimensions: Height: 1.54 in (39 mm) Width: 0.91 in (23 mm) Depth: 0.36 in (9 mm) Length: 1.54 in (39 mm)

Style: Art Deco

Place of Origin: Switzerland

Period: 1930-1939

Date of Manufacture: Circa 1934

Condition: Excellent Pristine, fully serviced, 2 year guarantee and full after sales maintenance service.

A fine and rare Art Deco Le Coultre Reverso wristwatch made in c1934.

The Reverso wristwatch was invented after a chance remark by Polo players in India during the colonial period, bemoaning that the glass on their watches was being smashed during games. An idea was germinated and a reversible case was born that could be swivelled 180 degrees, so its glass and dial could be protected. The Polo players could have a ?watch for town? and a ?watch for play?. With its quintessential Art Deco styling and amusing novelty value, the Reverso proved a hit with wealthy and interesting people across the world.

The first Reverso was introduced in 1931 with a subsidiary seconds dial. This watch is the second model and was introduced in 1934 with the horological advancement of a sweep centre seconds. It is also the year in which the separate companies of Jaeger and Le Coultre merged.

Art Deco

The Art Deco period was one of the first truly worldwide movements of fashion in the arts, which reached its peak during the 1920?s and 1930?s. It had its roots in Paris just before the First World War. It took its name from Arts Decoratifs, an international Exhibition of Modern Decorative Arts in Paris in 1925.

Art Deco was a stylistic about turn to the Art Nouveau movement which preceded it. Gone were the soft, curved shapes and lines and in came straight lines and the bold geometric forms influenced by cubism and the desire to be modern. Parisian designers and jewellers such as Louis Cartier and Rene Lalique played an important role in popularising the Art Deco mode in their jewellery and objects. Infusing their designs with bold bright colours, setting emeralds, rubies and sapphires in simple lines and elegant settings.

Watch design was, as everything else, also influenced by the new modern ideal of straight lines, so watch cases began to become rectangular and square shape.

Stainless steel ?Staybrite? outer and inner watch case.

Cal. 411, 15 jewel octagonal-shaped nickel-finished lever Le Coultre Co movement.

Silvered dial with raised gold Art Deco Arabic numerals, indented, with black chapter. Sweep centre seconds. Gold hands

Case, movement and dial signed

Case Measurements:

Length (lug to lug): 39 mm

Width : 23 mm

Depth: 9mm

All watches are given a full thorough service. They are stripped down to their individual parts, thoroughly checked for any obvious wear and tear, cleaned, lightly polished, re-oiled, reassembled and regulated. The final result is that the case, dial and movement are in pristine condition.
Condition Report: See Description

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Time, Location
11 May 2024
United States
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[ translate ]

Le Coultre Reverso, Art Deco,

Brand: Jaeger-LeCoultre

Case Material: Steel, Stainless Steel

Case Shape: Square

Case Dimensions: Height: 1.54 in (39 mm) Width: 0.91 in (23 mm) Depth: 0.36 in (9 mm) Length: 1.54 in (39 mm)

Style: Art Deco

Place of Origin: Switzerland

Period: 1930-1939

Date of Manufacture: Circa 1934

Condition: Excellent Pristine, fully serviced, 2 year guarantee and full after sales maintenance service.

A fine and rare Art Deco Le Coultre Reverso wristwatch made in c1934.

The Reverso wristwatch was invented after a chance remark by Polo players in India during the colonial period, bemoaning that the glass on their watches was being smashed during games. An idea was germinated and a reversible case was born that could be swivelled 180 degrees, so its glass and dial could be protected. The Polo players could have a ?watch for town? and a ?watch for play?. With its quintessential Art Deco styling and amusing novelty value, the Reverso proved a hit with wealthy and interesting people across the world.

The first Reverso was introduced in 1931 with a subsidiary seconds dial. This watch is the second model and was introduced in 1934 with the horological advancement of a sweep centre seconds. It is also the year in which the separate companies of Jaeger and Le Coultre merged.

Art Deco

The Art Deco period was one of the first truly worldwide movements of fashion in the arts, which reached its peak during the 1920?s and 1930?s. It had its roots in Paris just before the First World War. It took its name from Arts Decoratifs, an international Exhibition of Modern Decorative Arts in Paris in 1925.

Art Deco was a stylistic about turn to the Art Nouveau movement which preceded it. Gone were the soft, curved shapes and lines and in came straight lines and the bold geometric forms influenced by cubism and the desire to be modern. Parisian designers and jewellers such as Louis Cartier and Rene Lalique played an important role in popularising the Art Deco mode in their jewellery and objects. Infusing their designs with bold bright colours, setting emeralds, rubies and sapphires in simple lines and elegant settings.

Watch design was, as everything else, also influenced by the new modern ideal of straight lines, so watch cases began to become rectangular and square shape.

Stainless steel ?Staybrite? outer and inner watch case.

Cal. 411, 15 jewel octagonal-shaped nickel-finished lever Le Coultre Co movement.

Silvered dial with raised gold Art Deco Arabic numerals, indented, with black chapter. Sweep centre seconds. Gold hands

Case, movement and dial signed

Case Measurements:

Length (lug to lug): 39 mm

Width : 23 mm

Depth: 9mm

All watches are given a full thorough service. They are stripped down to their individual parts, thoroughly checked for any obvious wear and tear, cleaned, lightly polished, re-oiled, reassembled and regulated. The final result is that the case, dial and movement are in pristine condition.
Condition Report: See Description

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Estimate
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Reserve
Unlock
Time, Location
11 May 2024
United States
Auction House
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