MICHELIN - c. 1960
MICHELIN - c. 1960
“MICHELIN KEYCHAIN”
Rare original advertising display made of lithographed sheet metal. 46.4 x 33.7 cm “Imp.Noël - Auxerre”
- Rare piece in excellent condition -
Vivid, bright colors and superb original luster.
Complete set of its six original key chains.
Includes its backing on the reverse.
Very, very slight wear along the lower outer edge to note.
- Has never been displayed -
A testament to the golden age of the keychain in the 1960s, this rare display features the complete series of Bibendum in regional folk costumes (Auvergne, Basque Country, Brittany, Provence, Normandy, Alsace).
Sold or given away by auto repair shops, gas stations, and tire dealers, these promotional items accompanied the traditional wish of “safe travels” extended to motorists.
In 1886, André Michelin and his brother Édouard Michelin took over the family business, Barbier-Daubrée. On May 28, 1889, in Clermont-Ferrand, the company’s name was changed to “Michelin et Cie.”
Puy-de-Dôme/Auvergne-Rhône-Alpes
MICHELIN - c. 1960
“MICHELIN KEYCHAIN”
Rare original advertising display made of lithographed sheet metal. 46.4 x 33.7 cm “Imp.Noël - Auxerre”
- Rare piece in excellent condition -
Vivid, bright colors and superb original luster.
Complete set of its six original key chains.
Includes its backing on the reverse.
Very, very slight wear along the lower outer edge to note.
- Has never been displayed -
A testament to the golden age of the keychain in the 1960s, this rare display features the complete series of Bibendum in regional folk costumes (Auvergne, Basque Country, Brittany, Provence, Normandy, Alsace).
Sold or given away by auto repair shops, gas stations, and tire dealers, these promotional items accompanied the traditional wish of “safe travels” extended to motorists.
In 1886, André Michelin and his brother Édouard Michelin took over the family business, Barbier-Daubrée. On May 28, 1889, in Clermont-Ferrand, the company’s name was changed to “Michelin et Cie.”
Puy-de-Dôme/Auvergne-Rhône-Alpes
