MPA Kelly Award Michel Roux Absolut Vodka Advertising Campaign
Framed 1991 MPA Kelly Award presented to Michel Roux of Carillon Importers, Ltd. for Absolut Vodka. The award recognizes the campaign as one of “America’s 25 Best Magazine Campaigns 1991” and was presented by the Magazine Publishers of America. Roux was instrumental in building Absolut Vodka into a major American spirits brand, making this an interesting piece of advertising and liquor-industry history.
Good pre-owned, previously displayed condition with light wear, minor scratches, and surface markings. Please reference all photos for full condition details.
Size: 15 3/4" x 18 1/2" x 3/4". Weight: 3.10 lbs.
From the personal collection of Michel Roux, the liquor icon. One of Mr. Roux’s signature spirits at Crillon was absinthe, the anise-flavored spirit known for its popularity among 19th-century artists like van Gogh and Toulouse-Lautrec. It was banned by the United States in 1912 amid concerns that wormwood, one if its ingredients, which contained thujone, caused hallucinations. In 2000 Mr. Roux introduced a legal absinthe, Absente, which used a sister botanical, Southern wormwood, with only trace amounts of thujone.
Framed 1991 MPA Kelly Award presented to Michel Roux of Carillon Importers, Ltd. for Absolut Vodka. The award recognizes the campaign as one of “America’s 25 Best Magazine Campaigns 1991” and was presented by the Magazine Publishers of America. Roux was instrumental in building Absolut Vodka into a major American spirits brand, making this an interesting piece of advertising and liquor-industry history.
Good pre-owned, previously displayed condition with light wear, minor scratches, and surface markings. Please reference all photos for full condition details.
Size: 15 3/4" x 18 1/2" x 3/4". Weight: 3.10 lbs.
From the personal collection of Michel Roux, the liquor icon. One of Mr. Roux’s signature spirits at Crillon was absinthe, the anise-flavored spirit known for its popularity among 19th-century artists like van Gogh and Toulouse-Lautrec. It was banned by the United States in 1912 amid concerns that wormwood, one if its ingredients, which contained thujone, caused hallucinations. In 2000 Mr. Roux introduced a legal absinthe, Absente, which used a sister botanical, Southern wormwood, with only trace amounts of thujone.
