Manufacture d'Herstal.

Artist: GRIM (ENRICO GRIMALDI, 1879-1966)
Size: 45 1/2 x 62 7/8 in./115.5 x 159.6 cm
Condition: A.
Printer: Imp. F. Millard, Paris
Reference: Ref: PAI-LXXIX, 73
Key Words: Art Nouveau; Bicycles

Manufacture d'Herstal.
"X" marks the spot. To promote a Belgian bicycle distributed by a French company, this little-known designer employs a traditional goddess to display the product. His choice of placement is certainly provocative, but passersby were likely to turn their heads and eventually appreciate the lithe bicycle being held aloft.