Michelob Lighted Sign by KCS Inc

48 x 8 inches. A horizontal rectangular bar sign for Michelob beer, manufactured by KCS Industries Inc. for Anheuser-Busch. The sign features a multi-layered plastic face secured within a gold-tone metal frame. To the left is a raised red pennant-style panel with a horizontally ridged texture, featuring a dimensional gold-finished Anheuser-Busch logo consisting of an eagle perched within the letter A. The center section displays the word MICHELOB in large, black, serif-style block letters with a silver-colored outline, set against a background finished in a mottled gold and brown texture. The right side contains the text Ice Cold Beer in white serif letters with black outlines, flanked by two black four-pointed star symbols. A white manufacturer label is adhered to a black metal cross-brace on the reverse, which reads ITEM #372-140, ANHEUSER BUSCH, INC., ST. LOUIS, MO. U.S.A., and KCS INDUSTRIES INC. 5111 South 9th Street Milwaukee, Wisconsin 53221. The back of the unit consists of a fiberboard panel held by three black horizontal metal straps with keyhole mounting points. The sign is equipped with an electric cord and utilizes an internal incandescent bulb.