New Tydol Gasoline Service Station Banner
Made in U.S.A. 1932. Lithographed cloth. Tide Water Oil Company produced this "New Tydol" canvas service station banner to market its high-performance fuel line. It highlights its famous "Electric Ear" laboratory test, an early sound-based marketing campaign designed to prove the gasoline eliminated harsh engine knocking. The striking Art Deco graphics feature a stylized "winged motorist”. Marked, "Grinnell Litho N.Y." lower edge. 36" x 59". All items are guaranteed authentic by Miller & Miller Auctions. From the Barry Yorgason Collection.
Condition
Retains excellent colour. Minor staining and soil to reverse. Minor pinholes and fraying along upper and lower edge. Creasing, wrinkles and some surface wear-through at original folds. Retains grommets.
Estimate
Reserve
Time, Location
Auction House
Made in U.S.A. 1932. Lithographed cloth. Tide Water Oil Company produced this "New Tydol" canvas service station banner to market its high-performance fuel line. It highlights its famous "Electric Ear" laboratory test, an early sound-based marketing campaign designed to prove the gasoline eliminated harsh engine knocking. The striking Art Deco graphics feature a stylized "winged motorist”. Marked, "Grinnell Litho N.Y." lower edge. 36" x 59". All items are guaranteed authentic by Miller & Miller Auctions. From the Barry Yorgason Collection.
Condition
Retains excellent colour. Minor staining and soil to reverse. Minor pinholes and fraying along upper and lower edge. Creasing, wrinkles and some surface wear-through at original folds. Retains grommets.
Estimate
Reserve
Time, Location
Auction House
