Olle Svanlund 1909–1996 Trelleborg vintage poster
Caption Brief: "Tires are the focus in this rare Olle Svanlund design for Trelleborg, the Swedish rubber company based in the town of the same name. With the realistically rendered motorcycle and car tires placed front and center, the vehicles and rider become secondary elements, near phantoms relegated to the soft pastel background. But what truly creates the impression in this poster is the slant of the images—the acute angles that powerfully evoke motion, a secure grip, and speed" (The Art Deco Poster, Crouse, p. 95).
1933
39½ h × 27½ w in (100 × 70 cm)
J. Olséns, Stockholm
Provenance: Collection of William Crouse
Exhibited: Art Deco: Commercializing the Avant-Garde, 28 September 2023 - 25 February 2024, Poster House, New York
Condition: Cond B+: with overpainting, creases, and touched-up tears. Work has not been examined out of frame but is fully visible. Framed behind acrylic measuring 41.75 × 29.625 inches.
Literature: The Art Deco Poster, Crouse, p. 95
Estimate
Time, Location
Auction House
Caption Brief: "Tires are the focus in this rare Olle Svanlund design for Trelleborg, the Swedish rubber company based in the town of the same name. With the realistically rendered motorcycle and car tires placed front and center, the vehicles and rider become secondary elements, near phantoms relegated to the soft pastel background. But what truly creates the impression in this poster is the slant of the images—the acute angles that powerfully evoke motion, a secure grip, and speed" (The Art Deco Poster, Crouse, p. 95).
1933
39½ h × 27½ w in (100 × 70 cm)
J. Olséns, Stockholm
Provenance: Collection of William Crouse
Exhibited: Art Deco: Commercializing the Avant-Garde, 28 September 2023 - 25 February 2024, Poster House, New York
Condition: Cond B+: with overpainting, creases, and touched-up tears. Work has not been examined out of frame but is fully visible. Framed behind acrylic measuring 41.75 × 29.625 inches.
Literature: The Art Deco Poster, Crouse, p. 95
Estimate
Time, Location
Auction House
