Sepo (Severo Pozzati) 1895–1983 Palais de la Nouveauté vintage poster
Caption Brief: Commissioned by the Parisian department store Palais de la Nouveauté, this poster by Sepo advertises Campagne (the countryside), Bains de Mer (seaside bathing), and sports rather than any particular merchandise. At its center, a sleek, powerful locomotive charges toward the viewer, making travel feel both alluring and daring. Because the train's destination is left open, viewers can picture their own getaway, whether a fashionable seaside resort, a quiet country village, or a day of athletic pursuits, and, by extension, the wardrobe such a trip would call for. This openness lets the poster appeal to every gender, class, and taste.
1928
46⅛ h × 62⅞ w in (117 × 160 cm)
L'Affichage National Dufayel, Paris
Provenance: Collection of William Crouse
Exhibited: Art Deco: The Golden Age of Illustration, 31 August 2025 - 29 March 2026, Sarasota Art Museum, Florida
Condition: Cond B/B+: with creases, repaired tears, touch-ups, replaced paper and overpainting. Work has not been examined out of frame but is fully visible. Framed behind acrylic measuring 52.625 × 69.25 × 1.5 inches.
Literature: The Art Deco Poster, Crouse, p. 137; Weill/Art Deco p. 182
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Caption Brief: Commissioned by the Parisian department store Palais de la Nouveauté, this poster by Sepo advertises Campagne (the countryside), Bains de Mer (seaside bathing), and sports rather than any particular merchandise. At its center, a sleek, powerful locomotive charges toward the viewer, making travel feel both alluring and daring. Because the train's destination is left open, viewers can picture their own getaway, whether a fashionable seaside resort, a quiet country village, or a day of athletic pursuits, and, by extension, the wardrobe such a trip would call for. This openness lets the poster appeal to every gender, class, and taste.
1928
46⅛ h × 62⅞ w in (117 × 160 cm)
L'Affichage National Dufayel, Paris
Provenance: Collection of William Crouse
Exhibited: Art Deco: The Golden Age of Illustration, 31 August 2025 - 29 March 2026, Sarasota Art Museum, Florida
Condition: Cond B/B+: with creases, repaired tears, touch-ups, replaced paper and overpainting. Work has not been examined out of frame but is fully visible. Framed behind acrylic measuring 52.625 × 69.25 × 1.5 inches.
Literature: The Art Deco Poster, Crouse, p. 137; Weill/Art Deco p. 182
Estimate
Time, Location
Auction House
