Theodoro (Théodore Pfeifer) 1896–1973 13me Salon de l'Aviation vintage poster
Caption Brief: "Theodoro's rare lithographic recreation of forward thrust begins with a red propeller but draws us into its vortex with clearly defined wedges of progressively lighter shades of blue. Its minimalism is powerful and eloquent, a vivid expression of the force behind human aviation. Couple this superior artwork with linear and curved text, and the end result is targeted marketing that draws attention to the thirteenth Paris Air Show, which convened at the city's Grand Palais" (The Art Deco Poster, Crouse, p. 40). This poster was printed by Les Belles Affiches, established for Charles Loupot. Loupot left in 1930 to join Cassandre at Alliance Graphique. It's unclear whether Theodoro took over Loupot's role at the studio or was simply one of its other artists.
1932
39⅝ h × 29½ w in (101 × 75 cm)
Les Belles Affiches, Paris
Provenance: Collection of William Crouse
Exhibited: Art Deco: The Golden Age of Illustration, 31 August 2025 - 29 March 2026, Sarasota Art Museum, Florida
Condition: Cond A-: with creases, repaired tears, and wear to fold lines. Work has not been examined out of frame but is fully visible. Framed behind acrylic measuring 43.625 × 33.125 × 1.75 inches.
Literature: The Art Deco Poster, Crouse, p. 41; PAI-XXI, 427
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Caption Brief: "Theodoro's rare lithographic recreation of forward thrust begins with a red propeller but draws us into its vortex with clearly defined wedges of progressively lighter shades of blue. Its minimalism is powerful and eloquent, a vivid expression of the force behind human aviation. Couple this superior artwork with linear and curved text, and the end result is targeted marketing that draws attention to the thirteenth Paris Air Show, which convened at the city's Grand Palais" (The Art Deco Poster, Crouse, p. 40). This poster was printed by Les Belles Affiches, established for Charles Loupot. Loupot left in 1930 to join Cassandre at Alliance Graphique. It's unclear whether Theodoro took over Loupot's role at the studio or was simply one of its other artists.
1932
39⅝ h × 29½ w in (101 × 75 cm)
Les Belles Affiches, Paris
Provenance: Collection of William Crouse
Exhibited: Art Deco: The Golden Age of Illustration, 31 August 2025 - 29 March 2026, Sarasota Art Museum, Florida
Condition: Cond A-: with creases, repaired tears, and wear to fold lines. Work has not been examined out of frame but is fully visible. Framed behind acrylic measuring 43.625 × 33.125 × 1.75 inches.
Literature: The Art Deco Poster, Crouse, p. 41; PAI-XXI, 427
Estimate
Time, Location
Auction House
