Umberto Brunelleschi (1879-1949) - Palais de la Nouveauté, 1923, fashion store - Poster, a stone lithography by Chachoin

Guaranteed original and very rare poster by Umberto Brunelleschi for the fashion store Palais de la Nouveauté, Paris, 1923. Different designs by the same artist and advertiser are known, but this one was a new discovery for me. Printed as a stone lithography by Chachoin. The subtitle is "Le Chevalier Printemps présente la mode nouvelle" (The Spring Knight presents the new fashion) . Size is 75,5 x 59,5 cm and professionally backed on linen. Condition is good with a small restoration bottom left corner and some scuffing in the image. Attracted by the Exposition of 1900, the Tuscan-born Brunelleschi moved to Paris and quickly established himself in the circle of writers and artists of the Latin Quarter. His stylized drawings appeared regularly in Gazette du Bon Ton, Le Rire, Vie Parisiènne, Fémina, and other fashion journals of the day. But, as much as he was a Parisian figure, Brunelleschi’s Italian roots were usually evident. The influence of his academic studies in Florentine color and 18th-century Italian design showed up in his wildly imaginative costumes for the Folies-Bergère, operas, and operettas.