War Savings Stamps / Joan of Arc. 1918.

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War Savings Stamps / Joan of Arc. 1918.
“Halfway through 1918, while the quickly trained American doughboy was displaying his mettle at Château-Thierry and Belleau Wood, the costs of conducting the war were mounting so rapidly that it was necessary to find substantial new sources for money. In late July, a concerted drive to raise money through sales of War Savings stamps was officially launched. [The] War Savings movement was not designed simply to raise money for waging war. Its true purpose was... an attempt at remedying domestic problems that arose from rapid conversion to an all-out war economy. Initially this campaign might have seemed a way to make even young boys and girls feel a part of the War Loan Organization—given the low cost of its twenty-five cent Thrift Stamp. But there was also the Haskell Coffin poster 'Joan of Arc Saved France,’ which exhorted ‘Women of America, Save Your Country'“ (Rawls, p. 215). This powerful design posits that everyday American women can embody the prowess and magnitude of Joan of Arc with the simple act of buying war stamps. This is the smaller format.

Size: 20 x 29 7/8 in./50.6 x 75.8 cm
Condition: A-/ Slight crease.
Printer: United States Printing, New York
Reference: Rawls, p. 217; Theofiles, p. 132; PAI-L, 212
Key Words: Art Nouveau; War & Propaganda; American