Winchester New Rival Loaded Black Powder Shells Advertising Card With Hand-Written 1904 Letter
Historically significant 1904 Winchester advertising card featuring an original handwritten letter on the reverse from Edward Lee of the Winchester Repeating Arms Co. The front advertises "Winchester New Rival With Winchester Patent Corrugated Head / Loaded Black Powder Shells" and features an illustration of two New Rival shotshells with accompanying sales copy. The card measures approximately 10-1/2" x 6-1/4". The reverse bears a handwritten letter dated July 18, 1904, Bluefield, West Virginia, addressed to Mr. A.N. Myers of Lexington, Virginia. "Dear Sir - I hope to be in Lexington latter part of this month and would like to have a few days with your salesmen and see what we can do in interest of Winchester shells - any way I hope to get a fair share of your smokeless shell business and metallics as our goods in those lines are very popular - Clubs of course are like Arbuckles Coffee they have the run in your territory at present. Thanking you for past kindness. I remain yours very truly Edward Lee (WRACo)". Edward Lee is identified as a traveling Winchester representative, while A.N. Myers was a prominent merchant and hardware wholesaler in Lexington, Virginia. The combination of period Winchester advertising and an original handwritten sales letter provides an unusually personal glimpse into the company's early 20th-century sales and distribution network. A scarce and historically important Winchester advertising piece!
Condition
Great display piece showing a few fold creases and some handling stains.
Historically significant 1904 Winchester advertising card featuring an original handwritten letter on the reverse from Edward Lee of the Winchester Repeating Arms Co. The front advertises "Winchester New Rival With Winchester Patent Corrugated Head / Loaded Black Powder Shells" and features an illustration of two New Rival shotshells with accompanying sales copy. The card measures approximately 10-1/2" x 6-1/4". The reverse bears a handwritten letter dated July 18, 1904, Bluefield, West Virginia, addressed to Mr. A.N. Myers of Lexington, Virginia. "Dear Sir - I hope to be in Lexington latter part of this month and would like to have a few days with your salesmen and see what we can do in interest of Winchester shells - any way I hope to get a fair share of your smokeless shell business and metallics as our goods in those lines are very popular - Clubs of course are like Arbuckles Coffee they have the run in your territory at present. Thanking you for past kindness. I remain yours very truly Edward Lee (WRACo)". Edward Lee is identified as a traveling Winchester representative, while A.N. Myers was a prominent merchant and hardware wholesaler in Lexington, Virginia. The combination of period Winchester advertising and an original handwritten sales letter provides an unusually personal glimpse into the company's early 20th-century sales and distribution network. A scarce and historically important Winchester advertising piece!
Condition
Great display piece showing a few fold creases and some handling stains.
